Your customer relationship is fragmented. We exist to help you repair that.
Every startup begins with affordable, seemingly sufficient processes for managing their go-to-market (GTM), sales, and growth operations—relying on complex spreadsheets, Notion databases, and Airtable workflows.
However, these solutions quickly become overwhelming, making the need for a dedicated CRM tool essential. Despite the competitive landscape of CRM tools, choosing the right one remains challenging, often forcing founders and teams to make tradeoffs.
We’re crafting the business growth OS for teams that care about quality.
Existing CRM solutions often offer poor UX, feeling more like obstacles than tools. We believe that users should never have to choose between great UX and robust functionality. Sales and growth operations are crucial to the survival and success of any business, yet these processes are often time-consuming, repetitive, error-prone, and expensive to scale.
If your team spends an hour a day finding the right leads, most of that time is likely spent collating data from various sources such as your CRM, Google Sheets, product analytics, Sales Navigator, ZoomInfo, and meeting notes. This scattered data leaves reps uncertain about where to focus, making it nearly impossible to manually track everything.
We aim to change that by building a solution that truly unifies all your client interactions and insights while maintaining the flexibility needed for any business data model—all within a beautiful and minimal exterior.
How we think about the role of AI in our Mission.
Since the breakthrough in generative AI, almost every company in sales and marketing tech has released a version of an AI-powered SDR. While we agree that AI is a game-changer in the industry, we are not trying to replace SDRs and BDRs.
Unlike many existing solutions where AI is a messy afterthought, Impulse CRM integrates AI as a thoughtful set of first-party augmentation tools, giving your team the superpowers needed to crush their quotas.