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Introduction: The Lifeblood of SalesIn sales, nothing happens until you have leads. But let’s be honest: finding quality prospects isn’t easy. It’s the bread-an...

8 months ago

Introduction: Going Beyond the BasicsIn the world of Customer Relationship Management (CRM), one size rarely fits all. While standard CRM features like contacts...

10 months ago

Introduction: The AI Buzzword SaladLet’s face it: AI is the darling of the tech world. You can’t scroll through LinkedIn or open a tech newsletter without seein...

1 year ago

Introduction: The New Frontier of SalesProspecting has always been a cornerstone of sales, but it’s no secret that it can be time-consuming and challenging. Ent...

1 year ago

The Problem with Legacy CRMsMost CRMs have not fundamentally changed in two decades. If you opened Salesforce in 2004 and compared it to many platforms today, t...

4 months ago

(And Why “Sales Tools” Aren’t Just for Sales Teams)At Impulse, we talk to hundreds of founders who tell us the same thing:“We’re product-led. We’ll set up a CRM...

3 months ago

Build relationships that grow your business.Impulse is the AI-powered workspace built for founders, sales teams, and operators who live in motion — find and man...

3 months ago

Too many companies treat their CRM strategy as if it were their go-to-market (GTM) strategy.It isn’t.A CRM strategy becomes critical after someone becomes a cus...

2 months ago